I help BUSINESSES take CONTROL of their brands, CREATE powerful strategies, and DRIVE customer ENGAGEMENT.

creative branding strategist

COMPANIES I have positioned HAVE BEEN FEATURED IN

 
 
 

Callie streamlined our efforts and increased our return. Her customer-first approach is so simple yet overlooked by every professional we’ve ever hired.

-CPG business owner and client

 

let’s MEET CALLIE

Callie has founded and scaled multiple companies in the consumer goods and services space, launching over 3,000 unique SKUs and working with over 200 merchants. She's nothing short of obsessed with building strategic positioning based on the nuances of consumer behavior. She now works with entrepreneurs and companies to create powerful brand strategies, streamline their marketing and sales efforts, and achieve their business goals.

 

 ARTICLES and TOOLS

Featured
Elevate Your Social Game: How to Write Better Captions with ChatGPT
Elevate Your Social Game: How to Write Better Captions with ChatGPT
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Your Ultimate Keyword Cheat Sheet for the 12 Brand Archetypes
Your Ultimate Keyword Cheat Sheet for the 12 Brand Archetypes

Feeling perplexed about how to effectively drive engagement and establish a meaningful emotional connection with your audience? I have the perfect solution for you.

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The Power of Brand Archetypes: Unlocking Consistent and Engaging Messaging
The Power of Brand Archetypes: Unlocking Consistent and Engaging Messaging

In today's cluttered marketplace, establishing a distinctive brand identity and effectively communicating with your target audience has become more challenging than ever. One powerful tool that can help you navigate this complexity is the concept of brand archetypes. By leveraging these universal patterns, brand archetypes provide a mental shortcut to creating consistent, engaging messaging and content.

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Tapping into the Collective Consciousness: How Brand Archetypes Forge Deep Connections with Consumers
Tapping into the Collective Consciousness: How Brand Archetypes Forge Deep Connections with Consumers

The history of brand archetypes can be traced back to ancient civilizations and the study of human psychology. However, it was Carl Jung, a renowned Swiss psychiatrist and psychoanalyst, who introduced the concept of archetypes and their significance in understanding the collective unconscious.

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The 12 Brand Archetypes: Harnessing the Power of Symbolic Personality
The 12 Brand Archetypes: Harnessing the Power of Symbolic Personality

Rooted in Carl Jung's theory of collective unconscious, brand archetypes offer a powerful tool to align a brand's messaging, visual elements, and overall brand experience. In this blog post, we will delve into the 12 brand archetypes, exploring their characteristics, strengths, and successful examples.

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Igniting Imagination: Unleashing the Power of the "Creator" Archetype in Branding
Igniting Imagination: Unleashing the Power of the "Creator" Archetype in Branding

In the realm of brand archetypes, one archetype stands out for its boundless creativity, innovation, and imagination—the "Creator." Rooted in the human instinct to bring ideas to life, the Creator archetype represents originality, inspiration, and the ability to transform imagination into reality.

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