Work — Callalily England

Global Entrepreneurship Week - Kansas City // Director

As Director of Global Entrepreneurship Week Kansas City, I lead the strategy and execution of the region’s largest event for founders. Since stepping into this role, our team has increased attendance, expanded funding, and elevated GEWKC into a multi-day conference at Union Station. I oversee more than 100 sessions and support over 4,000 participants each year, ensuring the programming delivers real, actionable value for entrepreneurs.

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WallyGro // president

I established a contemporary plant brand for the rapidly growing houseplant market, leading a full rebrand and internal restructuring that positioned the business for expansion. Through strategic branding, influencer partnerships, and targeted social marketing, I expanded global reach and strengthened brand awareness. I also launched new revenue channels, expanded distribution, and developed products that collectively drove significant, sustained growth across the business.

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PBS Fabrics // vice president

I repositioned a traditional textile brand for a contemporary maker audience, leading a full rebrand and restructuring the artist roster to drive customer growth. By securing socially influential artists and building an in-house design team, I elevated brand awareness and increased product output. I also developed an exclusive partnership with Fabric.com/Amazon, leveraging top artist collaborations to boost visibility and strengthen sell-through across key accounts.

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Rawxies // Founder + president

I built a nationally distributed snack brand for a health-conscious demographic, leading product branding, design, and targeted social marketing to secure placement with major retailers. I identified key go-to-market opportunities, expanded distribution through broker and distributor partnerships, and introduced the brand into nontraditional channels to support continued growth. I also led promotional planning, earned industry recognition, and secured multiple rounds of funding while managing shareholder communications.