Work — Callalily England

Global Entrepreneurship Week - Kansas City // Director

As Director of Global Entrepreneurship Week Kansas City, I transformed the region's largest entrepreneurship event into a curated conference experience, reaching a 17-year attendance record through stronger branding, strategic programming, and community-focused experiences.

See strategic work study

Screenshot 2024-04-03 at 11.45.06 AM.png

Screenshot 2024-04-03 at 11.44.01 AM.png

Screenshot 2024-04-03 at 12.06.21 PM.png

Screenshot 2024-04-03 at 11.41.51 AM.png

Screenshot 2024-04-03 at 12.06.43 PM.png

Shaila Ortega 1.png

Screenshot 2024-04-03 at 11.47.02 AM.png

Shaila Ortega 3.png

WallyGro // president

I established a contemporary plant brand for the growing houseplant market, leading a full rebrand that positioned the business for expansion. Through strategic branding, influencer partnerships, and new product development, I expanded global reach, launched new revenue channels, and strengthened brand awareness.

See strategic work study

Screen Shot 2019-06-17 at 8.26.30 PM.png

Cell phone Mockup.png

Screen Shot 2019-06-11 at 10.35.01 AM.png

Screen Shot 2019-06-17 at 11.22.46 AM.png

IG Rose and Mint Mashup 3.jpg

uniqemarket-xmas-34 (1).jpg

Screen Shot 2019-06-17 at 12.03.47 PM.png

Screen Shot 2020-12-17 at 6.56.16 AM.png

Screen Shot 2019-06-17 at 11.22.19 AM.png

Screen Shot 2019-06-15 at 8.48.02 AM.png

Lavender front with wrap.png

Screen Shot 2019-07-15 at 11.44.56 AM.png

Screen Shot 2022-07-14 at 11.00.51 AM.png

Saje 2.jpg

Screen Shot 2019-06-11 at 10.24.57 AM.png

loop pinterest.png

Screen Shot 2022-07-15 at 10.52.20 AM.png

Screen Shot 2022-07-15 at 10.54.30 AM.png

PBS Fabrics // vice president

I repositioned a traditional textile brand for the modern maker, leading a full rebrand and rebuilding the artist roster to drive growth. By recruiting influential designers, building an in-house creative team, and securing an exclusive Fabric.com/Amazon partnership, I expanded awareness and increased product sell-through.

See strategic work study

Screen Shot 2022-07-04 at 11.31.07 AM.png

Screen Shot 2022-07-04 at 11.27.20 AM.png

Screen Shot 2019-06-20 at 8.44.20 AM.png

Screen Shot 2022-07-14 at 4.40.30 PM.png

SU Spotlight.png

fabric stacks.png

Screen Shot 2022-07-14 at 5.18.51 PM.png

Screen Shot 2022-08-02 at 5.38.08 PM.png

Screen Shot 2019-06-17 at 1.20.35 PM.png

Vibrant Blooms Mockup Orange.jpg

Screen Shot 2022-07-14 at 4.56.27 PM.png

Screen Shot 2019-06-17 at 1.20.54 PM.png

CarolynSuzuki QM Backdrop-01.png

Rawxies // Founder + president

I built a nationally distributed snack brand for the emerging natural foods market, leading product branding, design, and go-to-market strategy. Through strategic distribution partnerships, innovative retail placement, and multiple rounds of funding, Rawxies grew into more than 2,000 retail locations nationwide.

See strategic work study

Screen Shot 2022-07-05 at 11.33.05 AM.png

Screen Shot 2018-04-15 at 2.15.20 PM.png

Crunch pkg.png

Trade Show Banner 2015-01.jpg

Screen Shot 2016-04-06 at 9.08.21 PM.png

Screen Shot 2019-06-25 at 11.19.24 AM.png

Racket group // creative director

Revitalized the company's in-flight amenity program by introducing innovative product design and strategic brand partnerships. Secured global airline contracts while developing new revenue opportunities through buy-on-board programs and destination-inspired collections.

See strategic work study

kitdesign_1.4_1000.JPG

Screen Shot 2022-07-17 at 8.06.02 AM.png

kitdesign_1.5_1000.JPG

us_amenity_1.3.JPG

kitdesign_1.2.jpg

Screen Shot 2022-07-17 at 8.08.20 AM.png